What do people like in a cookie?

They want it BIG... they want it SOFT... they want it loaded with chunks of chunks of GREAT INGREDIENTS and they want it to taste like their MOM MADE THEM...

Why do people have an emotional connection to cookies?

No other product reminds people of their childhood like cookies. Nearly everyone made cookies when they were a kid and if they didn’t, they wish they had. Our Down Home Cookies have a hand wrapped, homemade look, feel and most importantly, the taste of a cookie you might have made with your Mom or Grandmother.

What makes people choose a cookie?

First, people “eat with their eyes”. If it doesn’t look good, they aren’t buying. Not only are our Down Home Cookies loaded with great ingredients, they look homemade! No two are the same. They have a “Free Bake” look, meaning they are free formed and spread wherever the oven takes them. They're not made out of frozen pucks like most “cookie cutter” cookies. Finally, everyone does the “fresh squeeze” test to see if the cookies “feel” as good as they look. Our hand wrapped look with the label on the back gives our cookies the look that they were just wrapped and made especially for you.

What about Merchandising?

Great cookies need great merchandising. Counter top space is at a premium and our Slant Back Cookie Rack not only slants the cookies up at you but stacks them in a way that provides easy access and takes up less than the space of a business card across (3.5”). Put a Prairie City Bakery Slant Back Cookie Rack anywhere near your cash register and it WILL be your number 1 selling impulse item. It’s a fact!

What about Variety?

We now have 8 delicious varieties in our 3 oz. Down Home Cookies line including our Chocolatey Chunk, Mmm Candy, Oatmeal Raisin, Peanut Butter, White Macadamia Nut, Snickerdoodle, and our newest, Lemon Drop and Chocolate Mint cookies! These have a 7 day shelf life once thawed. If you display them near the register they will sell.

What if I want a longer shelf life?

We suggest you try our Supersized 4 oz Cookes available in Chocolatey Chunk, Chocolate Candy, Oatmeal Raisin, and Cinnamon Sugar (Snickerdoodle). These have a barrier resistant “pillow pack” wrap and a 21 day shelf life.
These also come in their own self merchandising box.

For more information download our Cookie Solutions brochure now and contact us!
Cookie Solutions Brochure