Cinnamon Crumble Earns Industry Recognition

Every year, CStore Decisions asks convenience retailers and its editors which new products are worth the shelf space. Cinnamon Crumble made the list in its first year out!

It is the newest addition to the Coffee House Pound Cake line: a sweet-spiced cinnamon swirl baked into a rich, buttery pound cake with a delicate crumb. Individually Wrapped, 4 oz, and ready to thaw, display, and sell.

New flavor, first year out, and the channel already noticed.

Why Cinnamon Crumble placed

Cinnamon is a flavor people already know they want. Put a cinnamon swirl next to the coffee and it sells itself, which is exactly the kind of easy win operators are looking for in the snack set.

• A flavor shoppers already look forCinnamon swirl reads familiar at a glance. No explanation needed, no sampling required, no learning curve at the shelf.
• Thaw, display, sellIndividually Wrapped and fully baked. Nothing to prep, nothing to portion, and 45 days of shelf life once thawed.
• Built for the coffee occasionMorning coffee pairing, afternoon pick-me-up, or grab and go on the way out. One item covering three trips.
• You can see the swirlThe wrap shows off the cinnamon ribbon running through the slice, which is what turns a glance into a purchase.

The rest of the lineup

Cinnamon Crumble is the fourth flavor, not a replacement. The original three took the 2024 award at launch, and the set is built to run together on one shelf, so you can cover four different cravings without four different vendors.

• Iced LemonCitrus-forward lemon in a rich, buttery pound cake, finished with a smooth vanilla icing.
• Banana Chocolate ChipSweet, ripe banana puree folded together with mini chocolate chips.
• Chocolate Iced ChocolateCocoa swirled with chocolate chips and topped with chocolate icing.
• Cinnamon CrumbleSweet-spiced cinnamon baked right into the crumb. The new one, and the award winner.

How to run it

• Put it where the coffee isCoffee station, snack set, or checkout. The pairing does the selling for you.
• Run the full setFour flavors on one shelf covers breakfast, coffee pairing, and afternoon snacking without adding complexity.
• Sell the award at eye levelGive Cinnamon Crumble the eye-level spot and flag the win on your shelf signage to drive first-time trial.

Thanks to CStore Decisions and to Convenience Store News, and to every operator who gave a brand new flavor a spot on the shelf.