Bulk Pretzels Named Winner in Hot New Products Contest!

Our Bulk Pretzel Won a 2026 Hot New Products Award | Prairie City Bakery

CStore Decisions Hot New Products Award 2026

One Pretzel. Sweet or Savory.

CStore Decisions named the Prairie City Bakery Bulk Pretzel a 2026 Hot New Products Award winner. Here is what makes it work behind the counter.

Every year CStore Decisions asks convenience retailers and its editors to pick the products worth clearing shelf space for. This year, we're thrilled to announce our Bulk Pretzel made the list!

The Hot New Products Award goes to items that give operators something they did not have before. For us, that something is range. The Bulk Pretzel shows up frozen, unsalted, and undecided. What it becomes is up to the person running the store.

One pretzel. Sweet or savory. That range is what won the award.

Why this pretzel won

Most pretzel programs commit you to one thing. Salt it, sell it, done. Ours is built to swing both directions from the same case, which means one freezer slot can cover the morning sweet occasion and the afternoon snack run.

Old world look, bakery qualityBig, golden, and hand-shaped in appearance. It looks like something a bakery made, which is exactly what makes people stop and buy it.
Thaw, heat, serveNo mixing, no proofing, no baking. Fully baked before it ever reaches you, so the labor stays out of your day.
Sells in every daypartBreakfast, lunch, appetizer, dessert, and grab and go. Same product, five occasions.
Salt packets in every caseTraditional pretzel salt is included, so the classic version costs you nothing extra to run.

Versatility Simplified

Two Ways to Serve

Same pretzel out of the case. Two completely different menu items.

Bulk pretzel coated in cinnamon sugar next to a bowl of chocolate dipping sauce — Sweet

Cinnamon sugar, icing, dips, ice cream

Bulk pretzel topped with melted mozzarella and pepperoni next to a cup of marinara sauce — Savory

Salt, cheese sauce, mustard, pizza toppings

Roll it in cinnamon sugar

Soft, chewy, and golden. Toss it in cinnamon sugar for a two minute dessert, or build it out with icing, a warm chocolate dip, or a scoop of ice cream when you want a higher ring.

Or make it dinner

Warm, buttery, and rich. Heat it with the included salt for the classic, add cheese sauce or mustard, or load it with sauce, mozzarella, and pepperoni for a pizza pretzel that eats like a full appetizer.

How to run it

Serve it warmA warming station or convection oven holds pretzels at the right serving temperature and keeps the aroma working for you.
Cross merchandisePut it in front of the appetizer, snack, and dessert occasions instead of picking one.
Sell the awardPair a "Sweet or Savory" sign with the 2026 Hot New Products Award badge to pull in first-time buyers.

Thanks to CStore Decisions, and to the operators who put this pretzel on their menus before anyone handed it a trophy.